What is
SOPINION?
How to use SOPINION?
What are our
plans?
SOPINION is a platform for real-time opinion measurement based on social media posts by defined author groups. It is our mission to capture the essence of social opinions towards current topics as objective and unbiased as possible. We aspire to create an anchor point against fake news and echo chamber phenomena in these unstable times. This is achieved by monitoring numerous posts from a broad range of verified social media channels. They originate from selected target groups, such as politicians, economic agents, scientists, influencers, and journalists. Within these groups, we further distinguish between subgroups, for instance individual parties among politicians. All groups and subgroups are represented by large numbers of carefully selected channels given relevant group characteristics. Their opinions towards a given topic are aggregated and subsequently allocated on a spectrum ranging from support to reject. The topics and group opinions are processed by an innovative multidisciplinary approach. It combines elements of artificial intelligence, survey statistics and psychology. Together with the longstanding social media monitoring experience of CURE Intelligence, we ensure reliable high-quality findings for all considered topics. The obtained results are representative for the selected target groups, although not necessarily for the total population. For the first version of SOPINION, we will focus on target groups in Germany. However, it is our objective to elevate the platform to an international level as quickly as possible.
An important objective of SOPINION is to be as intuitive and simple to use as possible. In order to conduct social opinion measurement, the user only needs to type a question or a topic of interest into the text field. The topic of the user entry is automatically identified by the platform. In case the topic cannot be identified immediately, the platform provides a list of topic suggestions that are related to the user’s entry. Once the topic is selected, the opinion data is collected and visualized in an interactive widget. The widget contains opinion bubbles that are organized on an opinion spectrum. The spectrum ranges from reject to support with respect to the topic the user has selected. Each bubble represents the aggregated opinion of an individual target group based on the processed social media data. Moreover, every bubble contains a hyperlink that leads to another widget with a deeper breakdown of the subgroup opinions inside the group. For instance, the group of politicians may be broken down into individual parties. The position of each bubble in terms of the horizontal coordinate resembles the aggregated opinion of the respective group towards the topic. The vertical coordinate (opinion intensity) visualizes the number of social media posts members of the corresponding group have created on the topic. The size of the bubbles represents the engagement (reader interactions, e.g., comments or likes) the social media posts have generated within the group. The user can download a static PNG-version of the opinion map in the widget or share it via email or social media.
SOPINION is a development project by CURE Intelligence. The platform is still in a very early stage of development. Accordingly, most features designed for the first platform launch are not implemented yet. The current version is a simple pretotype, and only available to selected confidants for a first impression of the product. We expect the first official version of the platform to be launched by autumn 2022. Over the next months, we will continue to work on improving the platform and implementing all desired features. Therefore, we would like to have your opinion on the platform. Thank you in advance for your answer!